Disti specializes in primary research across every major industry. With the strength of experience across 45 cities in the Indian market, Disti is able to provide high quality research and market insights with rapid turnaround with a strong panel and recruitment expertise that ensures research with the right targets. We provide primary research across all growth verticals of the economy:
Brand Recall Studies
Disti allows you to:
- Evaluate advertisement effectiveness against key measures
- Track spontaneous recall, correct brand association and recall of complete advertisements
- Benchmark results of measures above, against competitors
- Evaluate the main messages communicated by the advertisements
- Identify positive and negative associations with the advertisements
- Measure customer’s current and likely future consumption behavior of the product advertised
Concept Testing
The Marketing Research Association estimated last year that only 10% of new products reach test marketing and 50% of those that are test marketed fail. What's more, 50% of the survivors fail once they're rolled out nationally. That narrows the potential for success to a mere 2.5%.
Developing products is obviously risky business - marketers have been trying to improve their odds and identify potential winners early in the process through concept testing for decades. The dilemma with concept testing is that while it improves your odds, the process can be extremely costly and time consuming.
Disti offers marketers reliable concept testing services that efficiently deliver the consensus on whether a new product should get the green light, with results that mirror traditional mail methods.
ATU/AAU Studies
One of the most important issue marketing managers face today is, accurately tracking how products are being perceived and used. Disti brings to the table its expertise in conducting multi-regional, multi-modal, multi-lingual ATU/AAU studies. These studies capture the following key parameters:
- Awareness (aided and unaided)
- Attitude or Opinions
- Product attribute ratings
- Brand equity and usage
- Consumer usage behaviors
Perception Tracking
Perceptual mapping is simply a way of taking complicated results from brand association research surveys and presenting them on a clear and informative map. We use statistical analysis to create maps that are quickly and easily understood by non-specialist audiences and provide a ready means for assessing brand positioning.
Disti provides clients with a 'one-stop-shop' solution to e-detailing, providing not just the e-Detail but also a modular range of marketing services, enabling the e-Detail to be accurately targeted at the desired market segment.
Gap Analysis
Do you understand what your customers expect from your product services? Are you currently delivering against these expectations or is the competition winning your customers from you? Disti assesses service quality for both internal and external customers across any business or public sector to answer these questions. It can provide a unique insight into your customers and the competition.
Positioning Studies
Helping companies develop a compelling positioning—the one lasting message you want about your product or service—is a key benefit of our research services. Most brands do not have a clear positioning. Disti can identify the strongest positioning opportunity by uncovering what is really important to your targets.
Segmentation & Targeting
There are many ways to segment any market and hundreds of variables within the framework. Our marketing strategy consulting service applies technologies that cut through a constellation of possibilities to choose the approach that yields the most profitable solution. Our pioneering, proprietary method of market segmentation suggests the best way to segment the market and rank orders alternative market targets using return-on-investment criteria.